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J.P. Morgan

Brand Identity
 
 
 
 Collaborators:
Bullish
BUCK
Antfood
J.P. Morgan offers significant value to businesses of all sizes but had a service gap during the transition from startup to scaling, a phase where they aren’t traditionally recognized.

In the early stages of business, connections are crucial. Leveraging J.P. Morgan’s extensive network, rooted in its historical foundation, could become the centerpiece of its value proposition to this new customer base.

We’ve positioned Capital Connect as a sub-brand, introducing connections as its key brand asset.